In this current age of technology, your company needs to have a mobile application for smartphones and tablets to inform current and potential customers of products and services that you can offer them. Failure to do so can result in the public being unaware of your existence and what you can do for them. This more often than not will lead to customers turning to your competition that does have a mobile app in their repertoire.
While having a mobile app is important, it is not enough to just have one. It must have certain features in order to assist customers and meet their needs or else they will become confused and frustrated. Below are 4 features that your mobile app must have.