In this current age of technology, your company needs to have a mobile application for smartphones and tablets to inform current and potential customers of products and services that you can offer them. Failure to do so can result in the public being unaware of your existence and what you can do for them. This more often than not will lead to customers turning to your competition that does have a mobile app in their repertoire.

While having a mobile app is important, it is not enough to just have one. It must have certain features in order to assist customers and meet their needs or else they will become confused and frustrated. Below are 4 features that your mobile app must have.


1. Interactive design

Using a mobile application is not like playing a game on a tablet or smartphone. People use the application for a specific reason and if it is not usable and interactive, they will not access it and look elsewhere to fulfill their needs.

Your mobile application development should be designed in a way that encourages people to use it. A main factor is ensuring that it is accessible across iOS and Android platforms. That way, every person can use it regardless of the device they have. Because all devices have different dimensions, your application needs to be responsive and automatically adjust to ensure visibility. As a result, users accessing your app will have an optimized experience and the chances of them continuing to use it will improve.

2. Support

Before release, mobile applications go through a rigorous testing process to ensure no issues or bugs are present that will make usability difficult. Nonetheless accidents do happen where these errors are missed, develop later on, or present themselves when another part of the app is changed.

Your mobile app must have a way for users to report any errors or problems that they experience. This can be in the form of something as little as a telephone number or email or as extensive as a chat bot where users can contact a customer support representative immediately for assistance. Either way, users will have the ability to reach out for support and once they receive it, chances are they will continue to use your app is everything else is ok.

3. Social media integration

In today’s age, almost everyone has at least one social media account and many use multiple platforms such as Facebook, Twitter, Google+, and Instagram. As a result, most mobile apps have social media integration to appeal to more users and yours definitely should too.

Having social media integration means that users can use their passwords from different platforms to log in to your app. Because it is a common occurrence that people forget their passwords, this ability is appreciated. People will use apps if they are easy to access and social media integration definitely allows this.

Having social media buttons that correspond to different platforms also allow users to instantly post to their pages about your app. This draws attention to your app, better informs the public of who you are and what you have to offer, and has the potential to increase profits as a result.

4. Security

Because you are a business, you may provide users the opportunity to buy your products and/or services right from your app. This may require customers to enter bank or credit card information. As a result, you need to guarantee that your app is secure.

Advances in technology have made it easier for people to hack online sites and steal personal and financial information from customers. To prevent this, make sure your application provides at least one security measure such as SMS verification, encryption keys, or tokens. Updates should occur regularly that in addition to fixing bugs will also ensure protection against all new viruses that could compromise the security of your app.

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